Bruce Wood

Cape Elizabeth, Maine 04107

wood.bruce [at] gmail.com

Understanding and improving long term customer relationships will help a business grow profitably.

Experience

Business Development Manager

Portland, Maine
Berlin City Auto Group – 02/2008 to Present

Self Employed

Data Base Marketing
03/2007 to 02/2008

President and General Manager

Santa Rosa, California
Wood Pontiac Cadillac Mazda – 04/1997 to 02/2007

Assistant General Manager

Santa Rosa, California
Wood Pontiac Cadillac Mazda – 06/1994 to 04/1997

Service Manager

Santa Rosa, California
Wood Pontiac Cadillac Mazda – 06/1993 to 06/1994

Warranty Administrator

Santa Rosa, California
Wood Pontiac Cadillac Mazda – 06/1990 to 06/1993

Various Entry Level Positions

Santa Rosa, California

Wood Pontiac Cadillac Mazda
Summers, Holidays and after School – 06/1981 to 06/1990

• Lot attendant
• Shuttle driver
• Dispatcher
• Service Advisor Assistant
• Freight Clerk
• Body Shop Apprentice
• Sales Greeter
• Marketing Assistant
• Administrative Assistant

Education

Northwood University, Midland, Michigan – 1988 to 1990

Santa Rosa Junior College, Santa Rosa, California – 1985 to 1988

Principia High School, St. Louis, Missouri – 1982 to 1985

Skills and Achievements

10 years managing a business with 50 employees

As the General Manager of our family owned dealership, I gained valuable experience guiding employees, improving processes and evaluating financial performance. One of the most important lessons I learned was that most employees want to perform their job well and it is the managers responsibility to minimize the things that get in their way.

Business Development Center

The business development center has been my most recent achievement. Starting it from the ground up, it has successfully assisted all members of a sales department to adopted an appointment culture. Changing the culture was not easy, but has been very rewarding.

Data Driven Marketing

Marketing should increase the likelihood of a customer purchasing again in the future. Data analysis can help a decision maker understand which marketing strategies have been most effective.

Customer Loyalty

Is the customer loyal to your business or the salesperson? Understanding what that question means will help a business grow profitably.

Continuous Improvement Process

Our Cadillac franchise gave me the opportunity to learn about continuous improvements to business process through employee involvement. Small groups a front line employees can be a very quick and effective way of improving how a business operates. Be careful though, if management is not involved and does not following through it can create negative employee moral.

Excel

Have you ever wanted a custom report that was not provided by any of your other resources? Excel was my answer.

I needed to understand appointment performance in more detail and did not have a solution. Using the resources available, I created an excel worksheet that stores appointment detail in one sheet and links the data to a custom dynamic report. It has allowed me to analyze and improve appointment performance in a way that our Dealer Manager System did not provide without any adding any additional expense.