The third step of Internet Marketing is building External Links. This step is the most time consuming, but gives you the best rewards.

An external link is when another website refers to yours with a link.  The big challenge is how to get those external links.

The Answer:  Great Content!

Having great content  will build external links naturally.  If people like what you put on your website they will more likely refer to it with an external link.

There are a lot external link factors like the anchor text in the external link, quantity and quality, authority of the linking website.  There are many different tips for building links, but nothing will beat unique content that other people like.